Websites for Wealth Management - How to transform a static online presence into a digital dialogue
Desktop isn’t dead! With the push for mobile-first web presences, some wealth management desktop sites have been left to gather dust. Outdated content, static design, needlessly complex navigation and a lack of core features greatly reduces the usability of these sites. However, many clients still use these portals regularly—and a flexible, interactive, and dynamic website that builds dialogue between client and bank is a must.
This report tells you all you need to know for revamping an old, static site into a dynamic web presence that caters to the specific needs of wealthy individuals. Our research team of technology and industry experts analyzed, in detail, the strengths and weaknesses of the private banking and wealth management desktop and mobile websites of 21 leading wealth managers worldwide (see full list below). The report provides an assessment of, and recommendations for, each website and for the wealth management industry as a whole.
The report ranks the web presence (desktop and mobile) offered by each of the 21 wealth manager based on 35 criteria for the desktop websites and 9 criteria for the mobile websites. The evaluation examines user-friendliness, the quality of the content and the contact options, and interactivity offered by the wealth management desktop and mobile websites of each wealth manager. Based on this thorough, data-driven analysis, the report derives 15 best practices of wealth managers’ websites and provides strategic and practical recommendations for creating desktop and mobile websites that can engage both new and existing wealthy clients.
Wealth managers, private bankers, IT vendors and consultants will find answers to the following questions:
- How are the top 21 wealth managers’ websites ranked overall as well as separately for the desktop and mobile website?
- Which wealth management websites offer the best comprehensive client experience (CX) for new or prospective clients?
- Which key positive and negative characteristics separate our top performers from the rest?
- How did wealth managers’ desktop websites improve compared to the 2016 benchmarking, and which areas still require substantial development?
- How can static websites be turned into a flexible dialogue between bank and clients?
- What kind of personalization features are important to improve value for HNWI clients?
- What is the value of having interactive tools, apps and social media integrated into mobile and desktop websites?
- How can wealth managers create seamless experiences across apps and devices to offer a non-static experience?
- How will client demand and technology development shape the websites solutions of the future? What can wealth managers do today to be ready for the evolving online wealth experience?
- What can be learned from the mobile and desktop best practices of leading wealth managers? Specifically, when it comes to digital tools and services, client segmentation, and knowledge transfer?
The report provides THE detailed data and analysis required to transform static online presences into a digital dialogue by offering:
- Benchmarking and ranking of the world’s Top 21 wealth managers' websites based on 35 detailed criteria for the desktop websites and 9 criteria for the mobile websites
- 21 comprehensive profiles of each wealth manager’s websites with an in-depth analysis and recommendations for each wealth manager
- 15 best practices of wealth management desktop websites and mobile websites in the areas of digital tools and services, client segmentation, services presentation and know-how transfer
- Detailed exploration of the drivers of change affecting the overall strategy and how wealth managers can take advantage of new trends
- Key strategies for personalization, transparency, interactivity and extensive contact options of wealth managers’ desktop websites
- Key strategies for responsiveness, seamless omnichannel experience and full operability of mobile websites
- Recommendations on how a winning wealth manager’s mobile and desktop websites should look
The report includes more than 50 graphs, charts and screenshots, and it comes with two additional files:
- Key insights deck containing an easy-to-understand six-slide presentation that summarizes key findings for quick sharing
- Comprehensive data-appendicies (spreadsheet) containing thorough evaluations of each firms' websites and a detailed ranking of the 21 analyzed wealth managers' online presences.
Analyzed Wealth Management Websites (Desktop and Mobile):
- ABN AMRO
- BNP Paribas
- Citi Private Bank
- Credit Suisse
- DBS Bank
- Deutsche Bank
- J.P. Morgan
- Julius Bär
- Merrill Lynch
- Morgan Stanley
- Société Générale
- US Trust
- Wells Fargo