Mobile Apps for Wealth Management - Innovation Leaders and Innovation Laggards
Global universal banks and wealth managers have made little progress over the last year in offering their high-net-worth clientele exclusive mobile apps. Despite the fact that mobile devices are now more popular among high-net-worth individuals than PCs and notebooks, banks are still focusing their mobile strategies mainly on their retail clients. Wealth managers need to fully grasp that their wealthy clients are eager, ready and sophisticated users of mobile devices, especially when it comes to financial matters. As mobile touch points are now the number one interface for wealthy clients, mobile technology becomes the main battleground for disruptive innovations and competitive advantage.
This 240-page report tells you all you need to know for developing, optimizing and implementing a winning app strategy for high-net-worth clients. Our research team of technology and wealth management experts analyzed the strengths and weaknesses of the mobile apps relevant to wealthy clients of the 30 leading wealth managers worldwide in detail (see the wealth managers analyzed below). In total, more than 70 mobile apps were evaluated. The report provides an assessment and recommendations for the mobile app portfolios of each wealth manager and for the wealth management industry as a whole.
The report benchmarks the mobile apps offered by each wealth manager based on 53 criteria grouped into 8 main categories of evaluation: availability of mobile apps; core functions for clients; security and privacy; support features; content and features for client retention and marketing; technical features and support; contact features; strategy and navigation; best practices. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new wealthy clients.
The report gives wealth managers, IT providers, smartphone companies and consultants answers to the following questions:
Which wealth managers are at the forefront of mobile apps in wealth management, who are the laggards?
What are the characteristics, positive and negative, of the mobile apps offered by the worlds Top 30-wealth managers?
What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of high net worth individuals?
What can be learned from the best practices among the mobile apps that were analyzed?
How many different mobile apps are required, for which devices and to what software standards?
How can you ensure that a mobile app stands out compared to from those of competitors?
In the wealth management sector, how is the market for mobile apps developing and what future needs will clients have?
Benchmarking and ranking of the mobile applications of the world´s Top 30 wealth managers based on 53 criteria
30 comprehensive profiles of the world’s wealth managers’ app strategies and app portfolios including recommendations for each wealth manager
15 Best Practices for following features: core functions; support features; content and features for client retention and marketing; contact and communication features; innovative approaches; strategy
Overall findings with regard to most serious shortcomings and most promising opportunities
Recommendations on how a winning wealth manager´s mobile applications strategy should look
Data-appendix of 30 pages containing detailed evaluations by wealth manager according to 53 criteria