Mobile Apps for Wealth Management: Getting Access to the Mobile High-Net-Worth Generation
Mobile apps of wealth managers are not yet ready for a world where the main interaction between client and bank will primarily be handled through mobile devices. The majority of wealth managers equip clients with mobile solutions that offer basic functions with simple features and support. More advanced functions to cater for clients’ needs for investing and communication and for customer retention are still lacking. Wealth managers do not tap sufficiently the potential to engage with clients, talk to clients, sell to clients and win new clients via their mobile touch points.
This 230-page report tells you all you need to know for developing, optimizing and implementing a winning app strategy for high-net-worth clients. Our research team of technology and wealth management experts analyzed the strengths and weaknesses of the mobile apps relevant to wealthy clients of the 30 leading wealth managers worldwide in detail (see the wealth managers analyzed below). In total, more than 75 mobile apps were evaluated. The report provides an assessment and recommendations for the mobile app portfolios of each wealth manager and for the wealth management industry as a whole.
The report benchmarks the mobile apps offered by each wealth manager based on 47 criteria grouped into 8 main categories of evaluation: availability of mobile apps; core functions for clients; security and privacy; support features; content and features for client retention and marketing; technical features and support; strategy and navigation; best practices. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new wealthy clients.
The report gives wealth managers, IT providers, smartphone companies and consultants answers to the following questions:
Which wealth managers are at the forefront of mobile apps in wealth management, who are the laggards?
What are the characteristics, positive and negative, of the mobile apps offered by the worlds Top 30-wealth managers?
What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of high net worth individuals?
What can be learned from the best practices among the mobile apps that were analyzed?
How many different mobile apps are required, for which devices and to what software standards?
How can you ensure that a mobile apps stands out from those of your competitors?
In the wealth management sector, how is the market for mobile apps developing and what future needs will clients have?
Benchmarking and ranking of the mobile applications of the world´s Top 30 wealth managers based on 47 criteria
30 comprehensive profiles of the world’s wealth managers’ app strategies and app portfolios including recommendations for each wealth manager
20 Best Practices for following features: core functions; support features; security and privacy; content and features for client retention and marketing; contact and communication features; innovative approaches; strategy
Overall findings with regard to most serious shortcomings and most promising opportunities
Recommendations on how a winning wealth manager´s mobile applications strategy should look
Data-appendix of 30 pages containing detailed evaluations by wealth manager according to 47 criteria