Mobile Apps for Banking - From Multi-Channel to Mobile First
This 295-page report tells you all you need to know to develop, optimize and implement a winning banking app strategy. Our research team of technology and industry experts performed a detailed analysis of the strengths and weaknesses of the mobile apps of 40 leading retail banks worldwide. In total, more than 170 mobile apps were evaluated. Our report provides an assessment and recommendations for the mobile app offerings of each bank evaluated and for the banking industry as a whole.
The report benchmarks the mobile apps offered by each bank based on 56 criteria grouped into nine main categories of evaluation: availability of mobile apps; core functions for customers; innovative add-ons; security and privacy; content and features for marketing; contact options; technical features and support, strategy and navigation; and best practices. Based on this thorough, data-driven analysis, the report derives best practices and provides strategic and practical recommendations for creating mobile apps that can engage both existing and new clients.
The report gives bank management, IT providers, smartphone companies and consultants answers to the following questions:
What are the characteristics, positive and negative, of the mobile apps offered by the worlds top 40 retail banks?
What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of clients and non-clients?
What can be learned from the best practices among the mobile apps that were analyzed?
How can you ensure that a mobile apps stands out from those of your competitors?
How many different mobile apps are required, for which devices and to what software standards?
What is the right strategy for a portfolio of mobile apps and which approach is better - global mobile apps or mobile apps for national markets?
In the banking sector, how is the market for mobile apps developing and what future needs will clients have?
Benchmarking and ranking of the mobile applications of the world´s top 40 banks based on 56 criteria
40 comprehensive profiles of app strategies and app portfolios of the world's leading banks, including recommendations for each bank
26 Best Practices for following features: Availability of apps, innovative add-ons, security, marketing and customer retention, contact features, technical features and support, navigation and interaction
Recommendations on how a winning bank´s mobile applications strategy should look
Data-appendix of 40 pages containing detailed evaluations by bank according to 56 criteria