Investors’ Attitudes towards Robo-Advisors – Evidence from Five Key Wealth Management Markets
Our 118-page report (40 pages of analysis and commentary plus 88 data chart pages) provides banks, wealth managers, fund managers and robo-advisors with the data and analysis they need to make the right decisions on how to best serve affluent and high-net-worth individuals via online investment platforms.
This comprehensive report tells you all you need to know about the behaviors, attitudes and needs of the wealthy with respect to robo-advice in the key private wealth markets—the US, UK, France, Germany, and Switzerland. The data-driven report explores investors’ attitudes towards specific features of online investment platforms and the level of openness towards robo usage and digital advice in general. The key findings for each country are presented in the report and assessed for their impact on wealth managers targeting the affluent and high-net-worth segments in these five markets. In addition, a gap analysis of investors’ expectations and what robos offer today provides insights into the areas where robo-advisors have to improve.
The report is based on a quantitative panel survey with a total of 1000 randomly selected mass affluent, affluent and high-net-worth participants in the US, UK, France, Germany, and Switzerland (200 from each country). All survey data are detailed in the comprehensive appendix to the report, with individual splits by country and further segmentation by criteria such as wealth (amount of investable assets) and age.
The report provides a detailed analysis and data-driven insights into the client’s view of robo advice overall and in five key markets:
Levels of awareness regarding robo-advisors by client segment
Usage of robo-advisors and online investment platforms by affluent/HNWIs and characteristics of those users
Share of assets that affluent/HNWIs are willing to manage with an online investment tool
Expected level of human interaction when using a robo-advisor
How affluent/HNWIs feel about future client-advisor communication channels
Expectations of affluent/HNWIs on the topics covered during onboarding for an online investment platform
Technical features that online investment platforms should offer
Investment tasks which affluent/HNWIs expect an online advisory platform should offer
Expected extent to which apps, social media, chat and other digital features are likely to replace in-person advice
Gap analysis of investors’ expectations and what robos offer today
The report includes more than 25 graphs and charts, and it comes with three additional files:
Data slides of the overall survey results on the opinions of affluent and HNW investors in five key markets
Data slides with country-specific results for the US, UK, France, Germany, and Switzerland
Key insights deck containing an easy-to-understand seven-slide presentation that summarizes key findings for quick sharing