What Women Expect from Digital Wealth Management - Global Survey in Five Key Wealth Management Markets
Digital wealth management offerings must specifically address the needs of female clients, needs that differ in many important aspects from those of male high-net-worth individuals (HNWIs). Digital services tailored to female HNWIs offer significant opportunities for wealth managers and this report provides strategic and practical advice on how wealth managers can employ the right digital tools and channels to reach this highly important client segment.
This data-driven report identifies the differences in attitudes between affluent and wealthy women and men, and explores how affluent and wealthy women in five key markets—the US, the UK, France, Germany, and Switzerland—digitally behave when managing their assets.
It identifies their preferred devices and communication channels and mobile app features for financial matters and analyzes the women’s awareness of and openness toward robo-advisors, as well as the main features they expect. The report compares the female findings with those of the male respondents to explore the specifications of the female sample.
In addition, the report offers a detailed analysis of the country findings for the US, the UK, France, Germany, and Switzerland.
This report is THE resource for understanding what wealthy women want from their wealth managers’ digital offerings in five key markets:
What are the characteristics of wealthy women that matter for wealth managers?
How do the digital usage patterns of female HNWIs differ from those of men?
How does the digital behavior of wealthy women vary across different wealth brackets?
What are the special digital requirements of the wealthiest women with $1 million of investable assets and more?
What are wealthy women’s preferred communication channels with their financial institutions?
To what extent are smartphones, desktop computers, tablets, smartwatches and smart speakers used for financial matters?
Which features of wealth managers’ mobile apps are used most frequently by female HNWIs?
How satisfied are wealthy women with their wealth managers’ mobile channels? What are their reasons for not using the banking apps?
How familiar are female HNWIs with robo-advisors? How many of them already use robo-advisors or plan to do so?
What is the preferred level of human interaction when using a robo-advisor?
What are the similarities and differences in wealthy women’s digital behavior across the US, the UK, France, Germany, and Switzerland?
How does the perception and usage of robo-advisors differ for each market?
How do cross-country findings differ between female and male HNWIs? Are preferences converging? Which differences persist?
What are the similarities and differences among countries that wealth managers have to focus on most?
What are the ten things wealth managers must do to reach and keep wealthy women?
The report includes more than 25 graphs and charts, and it comes with two additional files:
Key insights deck containing an easy-to-understand six-slide presentation that summarizes key findings for quick sharing
86 data slides showing the detailed results of our survey overall, by age group, by wealth segment, and by country